Clarity takes
more than craft.

I’m a Principal Product Designer who connects the direction of a product with the details that make it work.

My background brings together art direction, interaction design and product leadership. That combination shapes how I work: I care about the quality of the experience, the decisions behind it and whether a team can actually deliver it.

At Workhuman, my path has spanned mobile product design, the SMB market and a Principal role. My mobile work included facilitating stakeholder workshops, designing a new app and helping establish design practices across the team.

At Travelport Digital, I worked from concept through production on products including Singapore Airlines, TripSource, LoungeKey and Mastercard Airport Experiences. Research, prototyping, usability studies and daily collaboration with engineers were part of the same design process.

Earlier roles in loyalty, branding and art direction taught me how to connect a business’s intentions with what people actually see and use. I’ve also mentored designers through ADPList and shared design knowledge through Product Design Formula.

My earlier creative work included brands such as Shell, BMW, Nestlé, Bayer and Walmart. That background still informs how I connect a product’s purpose with its visual expression.

Outside product work, I enjoy photography and visual experiments. The Lab brings together some of those earlier concepts and explorations.

Originally from Brazil. Based in Dublin, Ireland.