Product direction.
Hands-on design.
Principal Product Designer. Brazilian roots, based in Dublin.
From the whole
experience to
the smallest detail.
I connect product direction with the decisions that make an experience work.
My background spans art direction, interaction design and product leadership. I work through flows, prototypes and visual details, alongside the conversations that help a team choose what to build.
My path at my current company has included mobile product design, the SMB market and a Principal role. My mobile work involved stakeholder workshops, designing a new app and helping establish design practices across the team.
At Travelport Digital, I worked from concept through production on Singapore Airlines, TripSource, LoungeKey and Mastercard Airport Experiences. Research, usability studies, prototyping and daily collaboration with engineers were part of that work.
Earlier roles in loyalty and art direction shaped my attention to visual expression. I’ve also mentored designers through ADPList and shared design knowledge through Product Design Formula.
Expanding the practice.
Design, code and AI exploration
At my current company, I create and adapt skills for AI-assisted design: context for Recognition, accessibility reviews and native platform decisions. I tested the RCS context on Media and reorganised it to support broader use.
My independent products and code experiments complement that practice. Across both, I stay responsible for the decisions, the review and the limits of what the automation can do.
How I work
Set a shared direction
On a mobile product project, stakeholder workshops were part of defining the app. I use research and prototypes to give a team something concrete to discuss.
Stay close to the work
My Travelport Digital work connected research, usability studies and design through production. I move between the overall journey and the interactions people use along the way.
Make the team stronger
Helping establish design practices in my current role and mentoring through ADPList have been part of my work alongside designing products.
Career
Joined 2019
Mobile → SMB → Principal Product Designer
Current company, Ireland
2016 — 2019
Product Designer
Travelport Digital, Dublin
2015 — 2016
Senior Product Designer
VanHack
2014 — 2016
Product Designer / Art Director
Grupo LTM, São Paulo
2012 — 2014
Product Designer / Art Director
RAPP, São Paulo
Earlier experience
Design management & art direction
Hype, OFF, F3 and creative agencies
A visual foundation.
Before product leadership, my creative work included brands such as Shell, BMW, Nestlé, Bayer and Walmart. Photography and visual experiments remain part of my practice.
Browse the visual archive